Upstream Blog
Bringing you perspectives and insights on how we see the world .
How Patagonia’s ‘Don’t Buy This Jacket’ Campaign Transformed Corporate Storytelling
At first glance, Patagonia’s “Don’t Buy This Jacket" campaign might seem counterintuitive for a company to ask people not to buy their products. But the campaign became one of the most effective examples of positive PR, strengthening Patagonia’s image as a leader in corporate responsibility and environmentally conscious business practices.
Analyzing the PR Response to the Southwest Airlines “Meltdown” of 2022
What was initially a technical issue compounded by severe winter weather spiraled into a much larger crisis, testing Southwest’s PR capabilities in the process.
Media Relations 101: How to Build Strong Press Connections
Media relations is more than just sending press releases—it’s about building lasting relationships with journalists, crafting compelling stories, and ensuring your brand remains top-of-mind.
Cleaning Up Bad Stories Can Be Just as Impactful as Promoting Good Ones
The reality of public relations isn’t always about championing good news. Sometimes, it’s about cleaning up bad stories—and in many ways, this can be just as impactful as promoting the good ones.
The Power of Video and Webinars in Delivering Impactful Messages
In a time when brands are expected to be transparent, authentic, and agile, video and webinars have become indispensable tools for building trust, engaging audiences, and communicating effectively.
Crafting Messages That Resonate
Words shape perception. They can inspire trust, rally teams, and drive business forward—or they can confuse, alienate, and stall progress. Writing is more than a transfer of information; it’s an act of persuasion, a reflection of identity, and a demonstration of leadership.
The Power of Corporate Communications: Strengthening Your Brand from Within
In a business landscape defined by rapid change and constant connectivity, clear and strategic corporate communications have never been more essential.