Upstream Blog
Bringing you perspectives and insights on how we see the world .
How Patagonia’s ‘Don’t Buy This Jacket’ Campaign Transformed Corporate Storytelling
At first glance, Patagonia’s “Don’t Buy This Jacket" campaign might seem counterintuitive for a company to ask people not to buy their products. But the campaign became one of the most effective examples of positive PR, strengthening Patagonia’s image as a leader in corporate responsibility and environmentally conscious business practices.
Analyzing the PR Response to the Southwest Airlines “Meltdown” of 2022
What was initially a technical issue compounded by severe winter weather spiraled into a much larger crisis, testing Southwest’s PR capabilities in the process.