Upstream Blog
Bringing you perspectives and insights on how we see the world .
Analyzing the PR Response to the Southwest Airlines “Meltdown” of 2022
What was initially a technical issue compounded by severe winter weather spiraled into a much larger crisis, testing Southwest’s PR capabilities in the process.
Cleaning Up Bad Stories Can Be Just as Impactful as Promoting Good Ones
The reality of public relations isn’t always about championing good news. Sometimes, it’s about cleaning up bad stories—and in many ways, this can be just as impactful as promoting the good ones.